Curriculum Vitae

I'm a product designer with a uniquely well-rounded foundation: I didn't just arrive at product design— I earned my way here through a decade of hands-on work in marketing, content, design, and digital storytelling.

Where others specialize in one slice of the design process, I've led across the full spectrum: research, journey mapping, UI systems, stakeholder alignment, and implementation. I've worked solo, in small startup teams, and within large organisations—adapting quickly while holding onto the thread of what really matters: user needs and business goals.

I thrive as the sole designer in early-stage environments where I can shape product direction from the ground up. My speciality is joining startups with low design maturity and establishing foundational systems and processes that scale with the business. I'm comfortable wearing multiple hats—from researcher to UI designer to design strategist—and enjoy the challenge of building comprehensive solutions with limited resources.

I'm especially comfortable in ambiguous, early-stage environments where design maturity is low. At Zumo, I was the only product designer, leading the overhaul of the enterprise dashboard, introducing fiat infrastructure, conducting foundational research, and initiating a brand-new design system from scratch. At Zark, I scaled the product to support entirely new business models. At Brown Thomas, I helped elevate the experience of a luxury retail app, resulting in award-winning recognition. Across these roles, I've integrated AI tools to supercharge everything from research synthesis to rapid ideation—helping teams move faster, without compromising depth.

I don't just design solutions—I uncover the right problems, build internal alignment, and set up systems that make good design repeatable.